Oreo promotes fun in the kitchen

first_imgBiscuit brand Oreo is inviting consumers to “make the kitchen your playground”, by using its biscuits in more inventive ways.The experiential campaign, which includes social media activity, and a competition to feature in The Sun newspaper, encourages the creation of personalised ‘Oreo Pops’ in a special travelling Oreo Kitchen Playground.The ‘kitchen’ will be doing a three-month nationwide tour visiting shopping centres in Newcastle, Manchester, Nottingham and Birmingham, as well as family-focused festivals.Families will be given tips on how to create the Oreo Pops and will then have the chance to have their photos taken with their creations. The pictures will then be uploaded to Oreo’s Facebook pages, and at the end of the summer the creator of the best Pop will have the chance to appear in The Sun.Jorgelina Melano, brand manager, Oreo, said:  “This activity will give parents and children the chance to engage with Oreo in a new, involving way which brings families together and then enables them to share the fun through social media.”last_img read more

CSM strengthens vegan range with cake mixes and cream

first_imgSource: CSM Bakery Solutions“The launch of the three new vegan bakery ingredients products will enable bakers to offer delicious high-quality desserts to those with a vegan, vegetarian or flexitarian diet,” said Cristiana Ballarini, CSM Bakery Solutions, activation director West, South & International.“Not only do the new cake mixes offer a light, airy texture that match any non-vegan cake, the non-dairy cream is the perfect alternative for whipped creams or toppings that add that extra layer of indulgence to bakes. They are made with high-quality & selected ingredients for natural extra enjoyment and will enable businesses to extend their appeal and include vegan products on their menus and be rest assured they are premier quality,” she added.Demand growsThere is a large potential market for the products, the company said, highlighting recent research which found more than a quarter (27%) of consumers seek dairy-free and/or vegan options.Vegan diets are on the rise, it added, with 34% of consumers eating a vegan meal at least once a week. What’s more, the Veganuary campaign said just under 600,000 people signed up to the participate in the challenge in 2021 – a rise of nearly 200,000 on 2020.Many retailers and bakery brands sought to tap into the campaign with a host of new launches. These included vegan quiche and a vegan-friendly cream cake as well as mushroom wellingtons, New York pretzel rolls and bakery classics such as jam doughnuts and chocolate cookies.Veganism continues to gain pace in bakery, as well as the wider food and drink market. It was highlighted in British Baker’s top bakery trends series as one that will grow further in 2021. Source: CSM Bakery SolutionsCSM Bakery Solutions has expanded its range of vegan bakery ingredients with two new cake mixes and a dairy-free cream.The trio are part of its Craigmillar range. CSM’s Vegan Cake Mix comes in two flavours – plain and chocolate – and is described as a ‘versatile’ mix which can be used for a range of bakes including whole cakes, loaf cakes and individual portions such as cupcakes and muffins.Bakers just need to add water, oil and glycerine to the mixes. The resultant cakes, according to CSM, have an ‘excellent crumb structure’ that is ideal for adding fruit or chocolate to.The new Craigmillar Lactofil Vegan, meanwhile, can be used for fillings and decoration. It can be whipped to three times its original size, said CSM, adding volume to cakes and desserts. Source: CSM Bakery Solutionslast_img read more

Mumford & Sons Donate North Carolina Concert Proceeds To Local LGBTQ Organization

first_imgWith Bruce Springsteen making headlines for cancelling a performance in North Carolina over the controversial HB2 law, many artists scheduled to play in the state have been reconsidering their performances. Mumford & Sons took a more active approach to protesting the law, by not only playing a sold out show at the Time Warner Center Arena but donating their profits to a local organization that supports LGBTQ rights.Read the band’s full statement below:Dear friends,We will be playing a show tomorrow in Charlotte, and recent events in North Carolina have got us talking a lot as a band the last few days, so we felt compelled to say something in advance to you.As a band that relishes welcoming everyone to our shows and promoting tolerance, we do want to take a stand with the people of North Carolina who this week are shouting loudly against intolerance, fear and discrimination.Over the years we’ve looked for ways to contribute to the vitality of local communities and, in that spirit, we’re now creating a charitable fund to support those who have made it their mission to pursue love and justice. We will be donating all of our profits from this show to this new fund. And we will start by making a donation from it to a local LGBTQ organisation.As always, we will open the doors to our show to anyone who wants to come, and are excited to get down with the people of Charlotte.M, B, W & Tlast_img read more