was not created
think the concept of boom of Web2.0 last year, and, bokee, Kijiji and Donews, a time is raging like a storm, lively and full, but with sina now national enthusiasm than a blog, it is not the lack of a tiny bit. And then Sina, is quiet, and basically did not take the initiative to join the concept of Web2.0 what, willing to be countless articles as "boat difficult U-turn" of the old Web1.0 forces criticized. It is almost a time, under the banner of "celebrity blog" banner, Sina sprint Web2.0 cake for bigger.
question four: using generalized keyword
before that, we talked about Web2.0, referring to Blog, and more emphasis on the importance of regular users as content providers, emphasizing centralization, emphasizing the transition from "read" to "write". From the point of view, Sina such traditional portal, does not have the advantages of rapid transformation, in advertising as the main revenue direction determines the Sina must continue to attract eyeballs and click as your goal. But the combination of sina and Web2.0 media themselves is very clever, the use of celebrity appeal, the original content transfer center from sina to editorial content to the attention of the majority of Internet users on the "celebrity". On the one hand, these celebrities attracted to their own service platform and provide a full set of promotional strategy, Sina has been in a dominant position to lead the trend; on the other hand, whether it is a celebrity among the controversy, or Fans banner, and indeed the users contribute more in the rolling snowball for sina. In the process of "Blog elitism", Sina has consolidated its core status as Web1.0 by means of Web2.0.